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What is Digital Marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Essentially, if a marketing campaign involves digital communication, it’s digital marketing.

Why is it important?

It helps you reach a larger audience than you could through traditional methods. It also helps target the prospects who are most likely to buy your product or service. Additionally, it’s often more cost-effective than traditional advertising. It also enables you to measure success on a daily basis and pivot as you see fit.

Benefits of Digital Marketing

1.You can target only the prospects most likely to purchase your product or service.

2.It’s more cost-effective than traditional marketing methods.

3.It lets you outrank bigger players in your industry.

4.It is measurable.

Outbound vs Inbound Marketing

What is Outbound Marketing?

Outbound marketing is a method of marketing seeking to push messaging out to potential customers. It is when a marketer reaches out to people to see if they’re interested in a product or service.

          Outbound marketing includes activities such as seminar series, email blasts to prospects, text message campaigns to prospects, Social Media Advertising, etc. It is costly and the ROI is much lower than inbound marketing.

What is Inbound Marketing?

         While outbound marketing pushes messages to a wide audience, inbound marketing is “magnetic.” Rather than sending out general messages to uninterested audiences, inbound marketing allows you to attract your best prospects and those who are actively looking online for solutions. When they get to your site, those prospects find help, guidance, and education directly related to the searching they’re doing online.

Examples of Inbound marketing includes; blogs, vlogs, podcasts, webinars, SEOs, Websites etc.

Tools used for inbound marketing includes; Semrush for SEO and keyword research, Elementor page builder for wordpress web development, yoast SEO plugin for website SEO, tubebuddy for youtube keyword research, etc.

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