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 Knowing how to build trust with clients is very important for a good business relationship. When a client feels that they can trust you because they know you have their best interest at heart, they will be more loyal to you and would want to keep working with you. Building trust is the most important thing you can do when converting leads to customers as it enables your leads to like you and wants to work with you.        

 Today I would like to show you simple ways you can quickly build trust and loyalty with leads and clients.


GIVE VALUE BEFORE THE SALE: 

    Your clients need to know that you understand their problems and that you can solve their problems. Without making any commitments, provide value for your clients. Help them solve their problems for free. Just to clarify, I am not saying provide free services for them but I am saying that you can share your knowledge with them. There are smaller issues you can help them solve, do it for them. When you solve the problems of your prospects for free, they will like and trust you. When they trust you, they are more likely to want to do business with you because they feel you are interested in helping them succeed.


GIVE AN ENTICING OFFER: 

    Business owners oftentimes don’t like taking risks. This is why it is harder and more expensive to find a new customer than to maintain existing customers. The best way to encourage your prospects to work with you is to give them an enticing offer that would minimize the risk of working with you and also allows them to see how good you are at meeting their needs. Your enticing offer can be a discount on your “initial” reconciliation package, 50% off the previous month’s bookkeeping services, etc.     

 EXCEED THEIR EXPECTATIONS:       

The next and most important step is to exceed your clients’ expectations. Try to go the extra mile and don’t hold back. When a client opt-ins to your offer, show them why you are your services are the best. Given the reasons to keep coming back and you will win them for life.

If you would like to learn how to generate more leads for your accounting firm, click here to read our step-by-step guide on how to do that.