General

The accounting industry is very competitive. To stay ahead of the competition, you would need to specialize. There are several benefits of specialization for accounting firms. Specialization is a good leads generation strategy because it allows you to stand out from your competitors. You can understand an industry so well that you will have a …

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 Accounting is a service that every business needs, so there is a lot of competition. And since many of the same accounting principles and skills apply across industries, many firms are competing for every company out there. This has forced many CPA firms to lower their prices in order to get more clients for their …

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Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages …

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